What are the distribution channel that you will use to distribute the product across indian market? explain the same with reason book happy happy by Mr armish
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Indirect channel of distribution.
Explanation:
- The channels of distribution that are perfect for distributing any product across the Indian market is the indirect channel of distribution.
- Indirect channel of distribution refers to the channels where the product is sent to the middlemen who then send the product to the final consumer.
- Since India is a heavily populated country, and most of the parts are still in the process of development, it is difficult to locate a place where direct services can be provided.
- Moreover, it can also be difficult for big businesses to reach the congested streets and locate customers. The local middlemen have a greater idea about the local customers and the places.
- It is also great to use the indirect channel of distribution as it will save a lot of effort and time for the major supplier.
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