What are the effects of cultural differences in international business?
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Culture influences the way people behave, communicate and think. These characteristics are reflected in the way they negotiate. It is crucial forbusinesses to understandcultural differences duringbusiness transactions and find ways to hurdle the barriers thesedifferences present
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Culture influences the way people behave, communicate and think. These characteristics are reflected in the way they negotiate. It is crucial forbusinesses to understandcultural differences duringbusiness transactions and find ways to hurdle the barriers thesedifferences present
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