What are the effects of Impulsive Buying?
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Impulse buying may result due to external stimuli. External stimuli are controlled by marketers to lure customers into impulse buying (Youn & Faber, 2000). Impulsive buying behavior has a significant effect on boosting up the sales of the products.
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Impulse buying may result due to external stimuli. External stimuli are controlled by marketers to lure customers into impulse buying (Youn & Faber, 2000). Impulsive buying behavior has a significant effect on boosting up the sales of the products (Amos et al., 2014).
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