Question

What are the essential steps in media planning?

Answer 1

Answer:

1) Define your goal.

2) Determine your ideal prospect.

3) Conduct the necessary research.

4) Plan ahead for the greatest value.

5) Get some help.

Answer 2

Answer:

Explanation:

The following are some of the essential steps need to be undertaken for media planning:

Identify Goal  :

The foremost step in media planning is to identify the goal of the campaign. There may be different goals for different campaigns like brand awareness, launching of a new product line, promotion of sale, etc. Without a clear goal in mind onee cannot go ahead in media planning.

Identifying Ideal Prospect

Before planning further one must have a look at it`s ideal prospect . This include keeping track of your current customer base, potential buyers which gives you good business, the reason why they have chosen you and also the chances of getting new customers.

Identifying and analyzing own products or services helps in focusing and thereby improving the product further.

Research

After identifying the target the next step is conducting a proper and necessary research in order to identify the best channels so that one can  reach the potential prospects. For this one has to identify the most trustworthy media channels in the industry, their source of news and the preference of social media platforms.

Planning in advance for Greatest Value

By planning media buys in advance helps in achieving cost effectiveness as it allows one to sign contracts  well ahead of time. The following are some of the advantages of doing so ;

Signing of frequent agreements helps in grabbing discounted rates.

Signing contracts well in advance helps in  freezing and extending the present year`s rate to the following year.

It also gives an edge to negotiate with digital publishers and sales representatives.

Hope this helps.