What are the ethical and unethical aspects of advertising?
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heya meta here is ur answer✌️✌️
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What Is Ethical Advertising?
The U.S. Federal Trade Commission defines ethical advertising as truthful, not deceptive, is backed by evidence, and fair. The FTC requires that advertisers follow those four requirements, so that they can state that they promote truth in advertising. The concept of a “reasonable consumer” is used when determining the perspective from which the FTC decides whether an advertisement fulfills these requirements or not.
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Unethical advertising ........will be the exact opposite. It will look to manipulate the basest of human emotions and use that manipulation to prey on unwitting customers. An example is one where the unethical advertisement preys on human fear. It may make it look like the consumers’ health will be in danger if they do not purchase the product being advertised. It might also look to prey on lust. So rather than focus on the virtues of the product being advertised, an ethical advertisement might seek to generate interest by relying on sexual imagery. Unethical advertisements will also look to use socially unacceptable imagery in order to market products, such as the description of minorities as incompetent and generally stupid, or the depiction of women as sexual objects of conquest.
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.hope it helps u❤️❤️
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What Is Ethical Advertising?
The U.S. Federal Trade Commission defines ethical advertising as truthful, not deceptive, is backed by evidence, and fair. The FTC requires that advertisers follow those four requirements, so that they can state that they promote truth in advertising. The concept of a “reasonable consumer” is used when determining the perspective from which the FTC decides whether an advertisement fulfills these requirements or not.
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Unethical advertising ........will be the exact opposite. It will look to manipulate the basest of human emotions and use that manipulation to prey on unwitting customers. An example is one where the unethical advertisement preys on human fear. It may make it look like the consumers’ health will be in danger if they do not purchase the product being advertised. It might also look to prey on lust. So rather than focus on the virtues of the product being advertised, an ethical advertisement might seek to generate interest by relying on sexual imagery. Unethical advertisements will also look to use socially unacceptable imagery in order to market products, such as the description of minorities as incompetent and generally stupid, or the depiction of women as sexual objects of conquest.
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.hope it helps u❤️❤️
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