What are the events of political maketing in india?
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INDIAN POLITICAL MARKETING ? is it the political marketing wave in India just started ? And is it the demand of many Prashant Kishore in India are making ?Then how many prashant kishor India needs ? Political marketing, is it the new profession became more popular very soon in India ?
His approach of constituting a team of paid young professionals, coming from the institutional background of IIT, IIM and working with multinational corporations like McKinsey, Goldman Sachs, though excellent in data-analysis and focused planning, are found wanting in navigating the complex maze of political nuances, especially in a complex scenario like U.P.
A look at the political advertisements across Uttar Pradesh throws an interesting case of omission and commission by various parties that can act as a gateway into the minds of the electoral strategists or new crop of professional election-management-experts who are leaving no stone unturned to ensure the return of their client party into the corridors of power. is it the political marketing wave in India just started ?
BJP, whose campaign strategy is being managed by extremely low profile members of Association of Billion Minds (ABM), comprised of members who started their electoral management career with Prashant Kishor under the forum of Citizens for Accountable Governance (CAG) that managed Modi’s 2014 campaign, primarily centred on the five frontiers, namely, ‘Data Analytics’, ‘Media and External Communications’, ‘Research’, ‘Digital Communication’ and ‘Field Operations’. ABM has employed the predictable 360 degree campaign strategy by carpet bombing all the public spaces through its political advertisements, with the aim of constituting a ‘perception-advantage’ vis a vis its rivals. The strategy is the repetition of the party’s approach in the 2014 Lok Sabha elections and 2015 Bihar Assembly elections.
This game of constituting perception advantage is a well-planned strategy in campaign management wherein the faces of the leaders are carefully planned and projected to construct the central narrative of the election around the said leaders. Thus, the BJP’s posters, banners, billboards and stickers, shining throughout the market squares, important public spaces as well as around streets and corners of the state, reveal the trend of Narendra Modi and Amit Shah occupying the central space, while, Rajnath Singh (Rajput), Kalraj Mishra (Brahmin), Uma Bharti (Lodh OBC) and its state president Keshav Prasad Maurya (Kushwaha OBC) find a constant presence, albeit, in minuscule sizes.
His approach of constituting a team of paid young professionals, coming from the institutional background of IIT, IIM and working with multinational corporations like McKinsey, Goldman Sachs, though excellent in data-analysis and focused planning, are found wanting in navigating the complex maze of political nuances, especially in a complex scenario like U.P.
A look at the political advertisements across Uttar Pradesh throws an interesting case of omission and commission by various parties that can act as a gateway into the minds of the electoral strategists or new crop of professional election-management-experts who are leaving no stone unturned to ensure the return of their client party into the corridors of power. is it the political marketing wave in India just started ?
BJP, whose campaign strategy is being managed by extremely low profile members of Association of Billion Minds (ABM), comprised of members who started their electoral management career with Prashant Kishor under the forum of Citizens for Accountable Governance (CAG) that managed Modi’s 2014 campaign, primarily centred on the five frontiers, namely, ‘Data Analytics’, ‘Media and External Communications’, ‘Research’, ‘Digital Communication’ and ‘Field Operations’. ABM has employed the predictable 360 degree campaign strategy by carpet bombing all the public spaces through its political advertisements, with the aim of constituting a ‘perception-advantage’ vis a vis its rivals. The strategy is the repetition of the party’s approach in the 2014 Lok Sabha elections and 2015 Bihar Assembly elections.
This game of constituting perception advantage is a well-planned strategy in campaign management wherein the faces of the leaders are carefully planned and projected to construct the central narrative of the election around the said leaders. Thus, the BJP’s posters, banners, billboards and stickers, shining throughout the market squares, important public spaces as well as around streets and corners of the state, reveal the trend of Narendra Modi and Amit Shah occupying the central space, while, Rajnath Singh (Rajput), Kalraj Mishra (Brahmin), Uma Bharti (Lodh OBC) and its state president Keshav Prasad Maurya (Kushwaha OBC) find a constant presence, albeit, in minuscule sizes.
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