What are the external environmental factors that effect marketing. Explain?
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The external marketing environmentconsists of social, demographic, economic, technological, political and legal, and competitive variables. ... Within the external environment, social factors are perhaps the most difficult for marketers to anticipate.
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The success of a company depends on its ability to adapt. Micro environmental factors include suppliers, customers,marketing intermediaries, financiers, and public perceptions. Macro environmental factors include economic, sociocultural, political, legal, technical, andenvironmental considerations.
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