What are the factors influencing buying decision of a customer?
Answers
Answer:
Factors influencing buying decision of a customer are:
1. Economical factor
2. Social and cultural factors.
3. Marketing mix factors.
Explanation: The first factor being the economic one is quite simple but important. People can't buy what is out of their budget thus this factor impacts the decision of the buyer.
The second factor the social and cultural one also impact as these have a subtle influence on customer decision as a man being a social animal amid a rich culture in India which includes race, religion, tradition, caste, and moral values.
The third factor which mentions marketing mix (which includes the product, pricing, promotion, and place of distribution) also impacts the decision directly or indirectly since various features of the product including the price, availability at the required location, etc is considered.