Question

What are the factors influencing marketing enviornment?

Answer 1

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a) Micro environment: The environmental factors that are in its proximity. The factors influence the company's non-capacity to produce and serve the market.The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and marketing capabilities

Answer 2

1. customers

2. management

3. government

4. inflation or economic condition

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