Business Studies, asked by abhiishekmsi, 11 months ago

what are the factors responsible for growing importance of communication ? explain briefly.

Answers

Answered by dilkhush92

Answer:

Importance of Communication!

1. Growth in the size of organisations:

Most of the organisations nowadays are growing larger and larger in size. The people working in these organisations may be spread over different states of a country or over different countries. Keeping in touch with them, sending across directions and getting feedback will be possible only when communication lines are kept working effectively.

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2. Growth of trade unions:

Over the last so many decades’ trade unions have been growing strong. No management can be successful without taking the trade unions into confidence. Only through effective communication can a meaningful relationship be built between the management and the workers.

3. Growing importance of human relations:

Workers in an organisation are not like machines. They have their own hopes and aspirations. Management has to recognise them above all as sensitive human beings and work towards a spirit of integration with them.

4. Public relations:

Every organisation has a social responsibility, specially towards the customers, government, suppliers and the public at large. Communication with them is the only way an organisation can project a proper image of itself.

5. Advances in behavioural sciences:

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Modern management is deeply influenced by exciting discoveries made in behavioural sciences like Psychology, Sociology, Transactional Analysis, etc. All of them throw light on subtle aspects of human nature and help in developing a positive attitude towards life and building up meaningful relationships. And this is possible only through communication.

6. Technological advancements:

The world is changing very fast, owing to scientific and technological advancements. These advancements deeply affect not only methods of work but also the composition of groups. In such a situation proper communication between superiors and subordinates becomes very necessary.

Reason for growing importance of communication

Explanation:

Communication is a process of exchange of thought , ideas , views etc. between two or more people. It is gaining importance in organizations because of various reasons such as-

it helps in building better relation among members of organization as well as outside parties.
in provides immediate and honest feedback.
helps in fixing role and goal of members of the organization.
builds better co-ordination and teamwork in the organization.
brings goodwill.

so every member of the organization must focus on ensuring effective communication within as well as outside the organization.

Learn more:

Meaning of communication

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