What are the factors that affect the product adoption process? How would these factors determine the rate of adoption in the rural markets for the product like a)Mobile Phones and b)Automobiles
Answers
Explanation:
Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages of the consumer adoption process. But what are the factors influencing the adoption process? In this article, we will take a closer look at them.
Adoption is an individual’s decision to become a regular user of a product. The adoption process is the way how consumers arrive at this decision: The mental process through which an individual passes from first hearing about an innovation to final adoption. How do consumers learn about new products, try them, and finally adopt or reject them? Clearly, not every consumer arrives at the adoption or rejection in the same way. Likewise, the time it takes from first exposure to a new product and the trial differs greatly.
Answer:Consumers within a target market differ in the amount of elapsed time between their exposure to a new product and their trying it. That is described by the different stages of the consumer adoption process. But what are the factors influencing the adoption process? In this article, we will take a closer look at them.Adoption is an individual’s decision to become a regular user of a product. The adoption process is the way how consumers arrive at this decision: The mental process through which an individual passes from first hearing about an innovation to final adoption. How do consumers learn about new products, try them, and finally adopt or reject them? Clearly, not every consumer arrives at the adoption or rejection in the same way. Likewise, the time it takes from first exposure to a new product and the trial differs greatly