Question

what are the features of good segmentation​

Answer 1

A useful segmentation should include these six characteristics :-

• Identifiable.
• You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.
• Substantial.
• Accessible.
• Stable.
• Differentiable.
• Actionable.

Answer 2

Answer:

$\textsc{Regardless of your approach, a useful segmentation should i}$$\textsc{these six characteristics:}$

Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.

Substantial. ...

Accessible. ...

Stable. ...

Differentiable. ...

Actionable.