CBSE BOARD XII, asked by ranigarude, 5 months ago

what are the features of market segmentation?​

Answers

Answered by rakshitawalake
4

Answer:

Regardless of your approach, a useful segmentation should include these six characteristics:

Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.

Substantial. ...

Accessible. ...

Stable. ...

Differentiable. ...

Actionable.

Answered by Anonymous
1

Answer:

  1. Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.
  2. Substantial. ...
  3. Accessible. ...
  4. Stable. ...
  5. Differentiable. ...
  6. Actionable.
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