Question

what are the features of market segmentation?​

Answer 1

Answer:

Regardless of your approach, a useful segmentation should include these six characteristics:

Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.

Substantial. ...

Accessible. ...

Stable. ...

Differentiable. ...

Actionable.

Answer 2

Answer:

1. Identifiable. You should be able to identify customers in each segment and measure their characteristics, like demographics or usage behavior.
2. Substantial. ...
3. Accessible. ...
4. Stable. ...
5. Differentiable. ...
6. Actionable.