What are the four key characteristics of a great brand?
Answers
Explanation:
- Importance of Brand Characteristics: 1) Loyalty. 2) Awareness. 3) Higher sales and profits.
- Examples of Brand Characteristics of leading brands: 1) Knowledge about the target market. 2) Uniqueness. 3) Passion. 4) Consistency. 5) Competitiveness. 6) Exposure. 7) Leadership.
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Answer:
Explanation:
1) Loyalty
The unique and exclusive characteristics of the brand create an emotional connection with the target audience that makes them indulge in the repeat purchases resulting in the loyalty towards the brand and its offerings of products and services.
2) Awareness
The target market and the audience needs to be made aware about the attributes, values, and characteristics of the brand through various marketing and promotional programs comprising of participating in corporate events, sponsorship in events related to the nature of the brand, print advertisements, television commercials, and use of digital marketing and social media to elevate the awareness about the brand.
3) Higher sales and profits
With the increased level of brand awareness showcasing its unique characteristics in the target market that results in the top of the mind recall factor about the brand and its offerings in the mind of the consumers making them indulge in the repeat purchases and hence, the company attains its objectives of higher sales and profits. Knowledge about the target market
characteristics
1 Knowledge about the target market
2 Uniqueness
3 Passion
4 Consistency
5 Competitiveness
6 Exposure
7 Leadership