What are the four stages in the product life cycle?
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When project managers refer to a product they’re working on as their ‘baby’, they’re not exactly wrong. Like a human being, a product is born, grows up, matures, and then passes. These four stages are known as its life cycle.
While some product lives are extended (how many versions of the iPhone have there been?), others are expected to pass through these phases before disappearing. This is generally because they are superseded by new products that meet consumer needs better. Think about how CD walkmen gave way to MP3 players.
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introduction
maturity
growth
decline
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