what are the functions of advertising agencies5 points
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Answer:
- they show properties of product very effectively
- attract customers more and more
- bring economical prosperity
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Advertising agencies are commercial business organizations that promote and advertise the products and services of the client companies to generate and enhance their sales revenue and subsequent profit.
Explanation:
Essential functions of advertising agencies:-
- Advertising agencies are entrusted with the preparation of advertising plans and strategies for its clients,which primarily complete information and knowledge about products.Additionally,in this pursuit the agency also needs to have information about current and past economic performance and market position of its clients.
- Following the approval of the initial advertising plan,the advertising agencies are entrusted with the responsibility of creating and implementing the advertisement.This process basically includes coming up with advertising ideas,copy,animation,technical designing and so forth.The agency signs the contract with the client company regarding the terms and conditions.
- Advertising agencies also usually engages in co-ordination with the client company,sales and marketing department of the client company and the distributing team to ensure long term success of the advertising campaign.The main objective of any advertising campaign is to maximize the sale of the product or service sold by the client company and a strong co-ordination is imperative in this regard.
- The agencies also have to conduct necessary research and information gathering to improve the advertising ideas and qualities.This requires constant updation with other advertisements in the media world and information/knowledge sharing.
- The advertising agencies have to ensure sufficient trafficking and publicity of the advertisement campaigns.This requires constant tracking of public engagement,views and feedback of the advertisements.It also indicates the potential success or failure of each campaign and generates valuable suggestions on their future endeavors.
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