What are the harmful effects of advertisment
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Misrepresentation in Ads
Advertising aims to present a product in the best light possible. There is some leeway in the creative process. As the gecko in the Geico ads says, "That's just a dramatization, of course," referring to the idea that if you ask Geico representatives for an English muffin, they'll serve one up toasted with butter and jam. The problem arises when the dramatization crosses the line into falsely representing a product. Hefty fines can result from false advertising when levied by the Federal Trade Commission.
Unrealistic Expectations
Direct-to-consumer advertising for prescription drugs has resulted in unrealistic expectations about the effectiveness of drugs and their side-effects, according to the Food and Drug Administration's study "Patient and Physician Attitudes and Behaviors Associated With DTC Promotion of Prescription Drug." Voice-overs give the downside to the drug, but the visual images show healthy, happy people. It's not unusual to hear that even death may be a side-effect of a prescription drug. Beauty and health products may also not live up to their promises, resulting in wasted consumer dollars. Disclaimers are often hidden in very small print on product packaging and in out-of-the way spots in ads.
False Images
Advertising is ingrained in American culture, from children's programs on Saturday morning to talk shows and prime time TV. Advertising even invades movies through product placement. It's not an accident when a movie hero holds up a can of Coke instead of Pepsi. Advertising influences how people feel about themselves -- often in a negative way. Based on the images they see in advertising, women often feel they should be thin and beautiful and hold down full-time jobs while also being full-time mothers. Advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers and virile at all times. These images are often unrealistic and unattainable.
Effect on Children
Advertisements with questionable content or promoting mentally or physically unhealthy products also impact the lives of children. Television stations geared toward programming the whole family may watch, such as sporting events, often feature advertisements containing suggestive or violent behaviors a parent would not ordinarily allow their child to see. No agency has a formal role regulating such commercials.
Children also are susceptible to following messages and prompts seen in ads or on commercials, including advocating for specific products or requesting certain food items. When the products themselves are not healthy or beneficial, the child may suffer unnecessary, negative side effects, such as obesity or loss of active play time. On the flip side, public service announcements offer children healthy advice and safety tips that can improve their lives. The type of material consumed dictates whether the effect is negative or positive.
Advertising aims to present a product in the best light possible. There is some leeway in the creative process. As the gecko in the Geico ads says, "That's just a dramatization, of course," referring to the idea that if you ask Geico representatives for an English muffin, they'll serve one up toasted with butter and jam. The problem arises when the dramatization crosses the line into falsely representing a product. Hefty fines can result from false advertising when levied by the Federal Trade Commission.
Unrealistic Expectations
Direct-to-consumer advertising for prescription drugs has resulted in unrealistic expectations about the effectiveness of drugs and their side-effects, according to the Food and Drug Administration's study "Patient and Physician Attitudes and Behaviors Associated With DTC Promotion of Prescription Drug." Voice-overs give the downside to the drug, but the visual images show healthy, happy people. It's not unusual to hear that even death may be a side-effect of a prescription drug. Beauty and health products may also not live up to their promises, resulting in wasted consumer dollars. Disclaimers are often hidden in very small print on product packaging and in out-of-the way spots in ads.
False Images
Advertising is ingrained in American culture, from children's programs on Saturday morning to talk shows and prime time TV. Advertising even invades movies through product placement. It's not an accident when a movie hero holds up a can of Coke instead of Pepsi. Advertising influences how people feel about themselves -- often in a negative way. Based on the images they see in advertising, women often feel they should be thin and beautiful and hold down full-time jobs while also being full-time mothers. Advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers and virile at all times. These images are often unrealistic and unattainable.
Effect on Children
Advertisements with questionable content or promoting mentally or physically unhealthy products also impact the lives of children. Television stations geared toward programming the whole family may watch, such as sporting events, often feature advertisements containing suggestive or violent behaviors a parent would not ordinarily allow their child to see. No agency has a formal role regulating such commercials.
Children also are susceptible to following messages and prompts seen in ads or on commercials, including advocating for specific products or requesting certain food items. When the products themselves are not healthy or beneficial, the child may suffer unnecessary, negative side effects, such as obesity or loss of active play time. On the flip side, public service announcements offer children healthy advice and safety tips that can improve their lives. The type of material consumed dictates whether the effect is negative or positive.
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