What are the head products and what role do they play in Flipkart’s portfolio?
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Head products are products that are mainly pushed by a certain market and can showcase the range and offers that a company has.
- In the case of Flipkart, the company uses head products to market its brand in a way that draws a larger audience to them.
- Flipkart uses social media marketing as its main strategy which draws in a large audience. With the help of head products, the company can push forth a wide selection of products without having to build on them or without having to reintroduce them into the market.
- When you first visit the company you will see that products are divided into subcategories which are labeled by one or more head products. Not only does this show the audience that the company is hosting this product but it also showcases that along with this product you will get even better deals on products of a similar nature.
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