Question

What are the horizontal categories of the refreshed T-Factor?

Answer 1

Answer:

-tfactor ?

Explanation:

Answer 2

Answer: The refreshed T-Factor is a market research study conducted by Kantar, which aims to provide insights into consumer attitudes and behavior towards sustainability in fashion. The study is based on a survey of more than 9,000 respondents from various countries, including the US, UK, China, and France.

Explanation:

The refreshed T-Factor study identifies five horizontal categories, which are key drivers of sustainability in the fashion industry. These categories are as follows:

1. Product: This category includes factors related to the sustainability of the product itself, such as the use of eco-friendly materials, sustainable production processes, and recyclability.
2. Circularity: This category includes factors related to the circularity of the product life cycle, such as the use of recycled materials, the ability to repair and reuse the product, and end-of-life disposal options.
3. Waste: This category includes factors related to waste reduction, such as the use of packaging materials, reduction of textile waste, and minimizing the environmental impact of production and distribution.
4. Carbon: This category includes factors related to carbon reduction, such as the use of renewable energy sources, carbon offsets, and reduction of emissions in the production and transportation of products.
5. Ethics: This category includes factors related to the ethical and social aspects of the fashion industry, such as fair labor practices, worker safety, and the promotion of diversity and inclusion.

By identifying these horizontal categories, the refreshed T-Factor study provides a comprehensive framework for understanding sustainability in the fashion industry and enables fashion brands to develop strategies that align with the values and priorities of consumers.

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