What are the laws and rules defining the way of an advertisement known as?
Answers
Advertising laws in India
In the previous few years, advertisement in India has seen the vast transformation. From the Doordarshan and Prasar Bharti way of advertising to the modern television channel and media, however with increasing misuse such as promoting a prohibited medicine, promotion of alcohol, promotion of toxic substance such as cigarette tobacco, etc. forced the government to pass several laws to keep in check such sought of advertisements. Let’s take a look at the several legislations that are responsible for controlling misleading advertisements:
Press Council of India Act, 1978
Cable television regulation act, 1955 and Cable television amendment act, 2006
Establishment of the ASCI (Advertisement standard council of India), 1985
The Advertising Standard Council of India was established as a nonstatutory tribunal. It created a self-regulated mechanism of introducing the advertising ethics in India. The ASCI judges the advertisements based upon its Code of Advertising Practice, also known as the ASCI code. This Code applies to advertisements read, heard or viewed in India even if they originate or are published abroad so long as they are directed to consumers in India or are exposed to a significant number of consumers in India.