What are the limitations of a advertising as a promotional tool? enlist?
Answers
different tools have different limitations basic limitations are
Broad match, the default option where the ad is shown and automatically matched against a broad array of related queries, can result in ads that are irrelevant to the intended search.
Bid price inflation as more advertisers compete for the keywords and bid the prices up for the terms
Bidding war could also result where competitors can bid a higher amount than your bid, lowering the position of the ad and decreasing its visibility
Click through fraud where users maliciously click on the adverts, from disgruntled competitors to website owners who earns from ads shown on their pages
Requires constant monitoring; otherwise, outsource to a PPC management company which in turn will increase the cost of your advertising campaign