Question

What are the limitations of rural marketing in India?

Answer 1

Rural marketing has several limitations compared to urban space.We can sum it up as 4As:-Affordability, Availability, Awareness and Acceptability.

1. Higher transportation cost.
2. Limited disposable income.
3. New SKUs like sachets.
4. Limited awareness.
5. Cheaper and local alternatives.
6. capturing their likes and dislikes.

Answer 2

Marketing is a process of awarding the potential customer and consumer about the product, brand, and services provided by the  Organization.

EXPLANATION-

Also, try to retainment of the targeted customers and share of the market.

Hence, the marketing process has been divided on the bases of area, culture, customs, and perspectives. So, when we talk about marketing in Indian rural many channels have been faced. Due to illiteracy and fragmented markets, the marketing process becomes a bit difficult.

Limitation of Indian Rural market-

•Lack of proper transportation - Due to lack of proper transportation in the rural area the reach of manufacturing or agents becomes a bit difficult to cover up the whole area with efficiency and effectiveness.

•Rigid Mindset - The rural area's customers are rigid with their mindset when it comes to making products choice and preferences. So, the choice of the right method and techniques becomes a task for marketing people to achieve the target numbers from there.

• Lifestyle Gap- Advertising of urban centers goods and services in a rural area is a task impossible as the gape of lifestyle standards has a huge impact on the choice made for the consumption of goods and services.

•Lack of awareness- Most percent of the people around the rural areas are illiterate so the awareness of advanced products and services is found in a lessen ration.

These are the main reasons that forms are the most common limitation when it comes to marketing in rural areas of India.

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