Question

What are the main advantages and disadvantages of the Interbrand methodology?

Answer 1

Answer:

Advantages of InterBrand methodolgy:

- Brand valuation provides a common language for brand performance around which a company can be galvanized and organized. Responsibility for Brand Strength factors can be allocated to functions, building engagement and a sense of responsibility for the brand across the organization.

- Brand management applications: A strategic tool for ongoing brand management, our valuations bring together market, brand, competitor, and financial data into a single, value-based...

Answer 2

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