Question

What are the main features of haier's internationalization strategy since early 1990s, and how does it differ from the pattern of international development typical of western enterprises?

Answer 1

Answer:

Explanation:

Haier came up with the “three-step strategy” of “going out, going in and going up”.

The entire strategic implementation will be on developing countries to work with a brand. then creating the localization model of three in one combining design, the art of manufacturing and driving logistics for better marketing technique.

This innovative take on the management system facilitated consumer behavior and also better customer relation.