Question

What are the main features of Jago Grahak Jago programme

Answer 1

Consumers form the largest economic group in India. They are the pivots of all economic activities. Consumer is the real deciding factor of all economic activities. The Consumer Protection Act, 1986 is the most important legislation enacted to provide for effective safeguards to consumers against various types of exploitation and unfair dealings. In India, the government has taken many steps to protect the consumers and in 2005, the Government of India started a national campaign "Jago Grahak Jago (Wake Up Consumer)", to create awareness among consumers. An enlightened consumer is an empowered consumer. 

Consumer protection initiatives by the government hinges on three basic parameters. Ensuring a legal framework that comprises of Consumer Protection Act. Secondly, evolving standards for different products to enable the consumers to make an informed choice about different products. Standards which are the essential building block of quality, play a key role in consumer protection. Standards could be on technical requirements (specifications). The standards are set generally by Government or inter-governmental bodies but worldwide, it is being recognized that voluntary establishment of standards play an equally important role for protecting consumers. Thirdly, consumer awareness and education is the main building block for consumer protection. As a part of joint publicity campaign, various advertisements have been released on specific consumer issues like real estate, insurance, credit cards, pharmaceuticals, food safety etc to educate consumers. 

Answer 2

Answer:

"Jago Grahak Jago" is a publicity campaign undertaken by the government to inform the common man about his rights as a consumer. The campaign specially targets the remote and rural areas. It has been widely publicized through print and visual media.