Question

what are the major participant decisions?​

Answer 1

Answer:

In a business setting, major purchases typically require input from various parts of the organization, such as finance, accounting, purchasing, information technology management, and senior management. The five main roles in a buying center are the users, influencers, buyers, deciders, and gatekeepers.

Answer 2

Answer:

Key Points

In a business setting, major purchases typically require input from various parts of the organization, including finance, accounting, purchasing, information technology management, and senior management.

An economic buyer is a typical member of the DMU.

The buyer is buying the product to achieve some sort of business advantage.

The infrastructure buyer, another typical member of the DMU, influences the buying decision because he’s the guy that is going to make the purchase happen.

The user buyer, another member of the DMU, influences the buying decision because he is one of the people through which the economic buying objective will be realized.

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