what are the major variable for segmenting tourism markets? explain any three variables citing appropriate examples?
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Explanation:
1A Kotler and Armstrong outlines the major variables that could be used to segment consumer markets as; demographic, geographic, psychographic, and behavioral variables.
2A There are three main types of variables in a scientific experiment: independent variables, which can be controlled or manipulated; dependent variables, which (we hope) are affected by our changes to the independent variables; and control variables, which must be held constant to ensure that we know that it's our .
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Kotler and Armstrong outlines the major variables that could be used to segment consumer markets as; demographic, geographic, psychographic, and behavioral variables.
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