Question

what are the marketing concepts? Explain the process ofevolution of this concept

Answer 1

Answer:

The marketing concept as a business philosophy is traced from its origins as a business belief where efficient production was the emphasis to the current belief which emphasizes customer needs as a means of long-run business success. The concept has evolved in a progressive fashion over the last century.

' A concept is an orientation or a philosophy; Thus, marketing concept is the way of life in which all the resources of an organisation are mobilized to create, stimulate and satisfy the consumer at a profit. It represents a distinct philosophy of business and considers marketing more than a physical process.