What are the merchandising tips?
Answers
Answer:
Take a look at these 7 visual merchandising tips that make the most out of your retail space:
Ignite the Imagination with Product Grouping. ...
Engage with All the Senses. ...
Support with Signage. ...
Create Hierarchy. ...
Make Your Store Instagram-Ready. ...
Refresh Displays and Layouts. ...
Communicate Layout. ...
5 Best Formats for Direct Mail.
Answer:
1. Ignite the Imagination with Product Grouping
Products grouped together can put a customer’s imagination to work. A store window can group together items by use, price, size, type, or by color scheme. For example, group together a heavy winter jacket, a pair of snow boots, a knit cap, and a sled. The sled would make window shoppers pause to look twice. Try replacing the sled with something more offbeat like a surfboard.
This is not one the most innovative new visual merchandising tips, but it still proves successful. Product grouping is enticing because it shows instead of tells by igniting consumers’ imaginations. They’ll be likely drawn to further explore the store for the products grouped in the display. Shopify suggests using the rule of three when creating a grouped products. The rule of three entails arranging items in groups of three to create balance and symmetry.
2. Engage with All the Senses
Although visual merchandising focuses heavily on aesthetics–hence its name–directives can also capitalize on the opportunity to engage with all the senses. How will customers feel when walking into the store? Where are those feelings driven from? Business 2 Community points out that customers browsing a site’s online products can only observe with their eyes. But when they enter a store they engage with all five senses.
Hearing – Music affects how customers interact in a store. Try a playlist with a slower, softer beat to lessen customers’ pace as they mill around the store floor.
Sight – Use visual cues (lighting, color, balance) to direct a customer’s attention to specific products and displays.
Touch – In-store consumers have the ability to touch and feel textures. Avoid putting items out of arm’s reach and put them in the line of sight.
Smell – The sense of smell is more strongly associated with memory and connects with shoppers on an emotional level. According to Ad Age, scent has the strongest impactwhen it comes to enhancing consumer behavior. There are even companies that engineer scents to put customers in the right frame of mind.
Taste – If you’re selling food or drink products, create a sample table of seasonal favorites.
3. Support with Signage
Signage informs consumers of sales and promotions. It also directs people to different areas of the store. Where do you want them to head? If the store is clearing out low inventory products, usher them that way.
Signage also supports grouped products. For instance, announce a recently published cookbook with a large store sign. Group the same cookbook with one of its popular recipe ingredients.
Create signs that are short and to the point. They should be easy to read and match to the store’s theme. Promotional signage isn’t the only type of signage support. Signage supports clearly defined store departments or areas with larger than life images of products at work. It serves as a visual opportunity to lend to a store’s unique brand identity.