What are the nature r characteristics of green marketing?
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Answer:
Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company's products and services.
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Explanation:
The four P's include; Product, Price, Place and Promotion. Green Product: While manufacturing green products the firms should include environment friendly resources or materials in the product.
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