what are the new ingredients of expanded marketing mix?
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These 7 elements are: product; price; place; promotion; people; process and physical. The short video below provides an overview of the Extended Marketing Mix (7P's) concept and there are some additional study notes below the video.
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The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.
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