what are the objective of media
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A media objective is a clear, succinct statement of a goal. It tells what the media plan should accomplish in very specific, often measurable terms. The rationale supports the media objective with marketing facts – it tells why the objective makes sense. It is a common courtesy to the reader to label each objective
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A media objective is a clear, succinct statement of a goal.
It tells what the media plan should accomplish in very specific, often measurable terms. The rationale supports the media objective with marketing facts
it tells why the objective makes sense.
It is a common courtesy to the reader to label each objective.
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