Question

What are the objectives and principal of advertising

Answer 1

Answer:

Objectives of advertising

Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.

A few principles of advertising are :

1) VISUAL CONSISTENCY. ...

2) CAMPAIGN DURATION. ...

3) REPEATED TAGLINES. ...

4) CONSISTENT POSITIONING. ...

5) SIMPLICITY. ...

6) IDENTIFY A SELLING POINT. ...

7) CREATE AN EFFECTIVE FLOW.