What are the objectives of Sales promotion? Explain in brief, giving a list of various
popular sales promotion tools.
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Sales promotion secures the following objectives:
Bridge between Advertising and Personal Selling: ...
Introduction of New Products: ...
Attracting New Customers: ...
Inducing Present Customers to Buy: ...
Increasing Sales during Off-Season: ...
Encouraging Business Buyers: ...
Improving the Public Image of the Firm:
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Explanation:
Sales promotion aims at wooing new customers. Sales promotional devices at customers level include samples, coupons, demonstration, contacts, money refund offers, premium offer, free trials etc.
- These stimulate customers to make purchase promptly on the sport.
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