Question

What are the objectives of the project people's preference of brand for their daily needs?

Answer 1

Answer:

Sales Promotion as a Marketing tool is gaining prominence over other

elements in Promotion Mix viz., Advertisement, Publicity or Public Relations,

Personal Selling and Direct Marketing in recent years. This is evidenced by

the proliferation of sales promotional offers in the market during Festival and

Off Seasons to induce trial and sometimes to shift in time the purchase

decisions of consumers.