What are the options for filtering data in analytics?
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- Here are the most important filters you should consider adding to your reporting views inside Google Analytics:
- Exclude internal traffic. ...
- Lowercase campaign tags. ...
- Ensure data accuracy. ...
- Lowercase page URLs. ...
- Lowercase site search terms. ...
- Add domain name to reports. ...
- Only include a specific domain (or domains) ...
- Search and replace.
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