Question

What are the perceived risks in purchasing and using services?

Answer 1

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Perceived risks can include the fear and or doubt a consumer has that the product they are buying will fail to perform intended function.

Answer 2

• One of the basic risks every consumer takes while purchasing any goods or service is what if the service does not match the expectations or what if  the service provider could not be able to fulfill his/her promises.

• For example you book a beautician for your make- up for a big event  at your college. You saw some of her works on social media and booked an appointment.
• There is a risk that she would do it perfectly according to your requirements and standards.