What are the production side issues identified in the challenges facing Coca-Cola company? List as many as you can.
Answers
Medicinal challenge
The beverage and the drink is said to contain the coca plant and cola nuts (a valuable brain tonic and cure for all nervous affections, sick head-ache and melancholy among others). With governments across the globe and media publicizing health problems arising from obesity and inactive lifestyles represents a significant challenge.
The bottle challengeThe company is experiencing the problem of uniformity in its bottles with hundreds of bottlers selling the Coca-Cola around the country. Hence this leads to know uniformity on how the products look like. This is because there are different designs of bottles.There was one problem with the contour bottle: It held only 6.5 ounces. But strange as it might seem, it took Pepsi-Cola 23 years to exploit this weakness.
“Pepsi-Cola hits the spot. Twelve full ounces, that’s a lot. Twice as much for a nickel, too. Pepsi-Cola is the drink for you.” (The 1939 radio jingle that greatly increased Pepsi’s sales.)
As the years rolled by, Coca-Cola’s market share slowly eroded. But it took 16 years for Coke to respond to the Pepsi challenge by introducing larger-size bottles and another five years before introducing a 12-oz. can, today’s dominant cola package.