Question

What are the promotion programme?Explain the types of promotion?

Answer 1

The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's ,i.e., Product, Price, Place, Promotion. Promotion is also one of the elements in the promotional mix or promotional plan.

Answer 2

Answer:

In this programmes, sales promotional activities are conducted to induce dealers to keep a large stoke with them. extra cash or trade discount is offered to dealers in the basis of orders placed.

I know three promotion techniques are :-

• Dealer premiums :- Certain premiums are offered to the retailers for stocking and selling the product.

• Dealer contests :- In these contests, additional incentives are offered for attaining predetermined sales targets.

• Advertising material :- The producer provides signboards, banners, cutouts, shelf signs and other material for point of purchase (PoP) display.