What are the pros and cons of the global, multi domestic and transnational strategies? justify your answers by using examples of strategic actions of actual companies?
Answers
Answered by
1
company that follows a multidomestic strategy fits its products to each country in which it does business. The product features are tailored to the local domestic environment, taking into account different food preferences, religious customs and other characteristics that define the locality. Companies choose to follow this strategy because their products will be better received by local customers, rather than seen as something unusual that is produced by a foreign company.
Transnational Companies
Transnational companies also sell their products in multiple countries across the globe. This strategy differs, however, in the way the product is marketed in each country. A transnational product keeps its same characteristics, regardless of the country in which it is sold. The product does not change according to local customs or preferences, so that the product sold in Asia or Mexico is exactly the same as the version sold in the United States or Europe.
Transnational Companies
Transnational companies also sell their products in multiple countries across the globe. This strategy differs, however, in the way the product is marketed in each country. A transnational product keeps its same characteristics, regardless of the country in which it is sold. The product does not change according to local customs or preferences, so that the product sold in Asia or Mexico is exactly the same as the version sold in the United States or Europe.
Similar questions