Question

What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?

Answer 1

Explanation:

Since BMW is known as a luxury car, people who have lower incomes are less likely to purchase from them. The cons to the selective marketing are that by not advertising to lower income people, they have nothing to be motivated for. Someone could see a BMW ad, and be motivated to one day own