Question

what are the pros cons and risk associated with marketing strategy of nike?

Answer 1

Cons: Its main focus is on the production of high products with cutting edge technology. It concentrates on selling them at competitive prices. The lower and middle classes in the society are not given much importance. Risks: The influence of spokespersons and intense competition pose a risk to their strategies.

Answer 2

Marketing strategy

1. Differentiated offering

2.Using a variety of marketing communications mix

3. Brand positioning, segmentation and targeting

4. Innovative technology (Shoes+Technology)

5. Celebrity marketing: Pyramid of influence

6. Conducting and organising events like Marathons as a part of IMCs’

Pros

• A repeatable model allows managers to refine skills and systematize processes
• Their clearly defined audience target – athletes, sports enthusiasts, well off and brand conscious customer
• It represents emotions and promotes its brand as a brand of allegiance and loyalty
• It uses geographic segmentation to promote its products and brand

Cons

• Only about 1 thing
• It mainly focuses on producing high-products with cutting edge technology and sells them at competitive prices
• It does not communicate to the middle class and lower class society

Risks

• Intense competition and the influence of spokespersons poses a risk to their strategies
• Ever changing demands and choices of the consumers along with the international expansion poses a risk to their strategies

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