Question

What are the pros, cons, and risks associated with Nike's marketing strategy?

Answer 1

Answer:

Its main focus is on the production of high products with cutting edge technology. It concentrates on selling them at competitive prices. The lower and middle classes in the society are not given much importance. Risks: The influence of spokespersons and intense competition pose a risk to their strategies.

Nike follows the idea of 'pyramid of influence'. It creates its brand image by positioning itself strategically and using celebrity marketing as the core marketing strategy. Pros: The managers can systematize the processes and refine their skills if there is a repeatable model.

Explanation: