What are the reasons for dissonance in the minds of the consumers?
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Cognitive dissonance refers to conflicting attitudes, behaviors or beliefs, according to Simple Psychology.
The theory of cognitive dissonance states that it occurs when someone holds two or more conflicting attitudes or beliefs about one product or service.
Cognitive dissonance is most likely to occur after a consumer makes a purchase.
Products or services that involve a high level of commitment contain a greater risk for dissonance.
Examples of products with high levels of commitment include homes, vehicles and luxury vacations.
Consumers may also experience dissonance prior to making a purchase. Small-business owners should be aware of why dissonance happens and ways they can help reduce it.
The theory of cognitive dissonance states that it occurs when someone holds two or more conflicting attitudes or beliefs about one product or service.
Cognitive dissonance is most likely to occur after a consumer makes a purchase.
Products or services that involve a high level of commitment contain a greater risk for dissonance.
Examples of products with high levels of commitment include homes, vehicles and luxury vacations.
Consumers may also experience dissonance prior to making a purchase. Small-business owners should be aware of why dissonance happens and ways they can help reduce it.
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