What are the stages in the inbound methodology? Hubspot inbound marketing
Answers
The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It's about adding value at every stage in your customer's journey with you.
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How do you turn strangers into customers? Answering this question is the crux of any successful business. You need a process to guide your prospects along a buyer’s journey to generate new business. The inbound methodology to convert strangers into customers is a powerful approach to do just that in these four stages:
Attract
Convert
Close
Delight
Every step of the way, from attracting prospects to making customers promoters of your brand, employs its own set of tactics and metrics to track results.
1. Attract — Turn Strangers Into Visitors
The first goal is to make prospects aware of your company and the services and products that you offer. You want to attract people to your website and other online channels like social media networks your company may be active on with valuable content, which is simply addressing the common problems and answer the questions that your potential customer have.
Some of the topics that generate .
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