what are the statistical techniques used in commerce with explanation
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Wolfgang Jank, Galit Shmueli
ISBN: 978-0-470-12012-5 September 2008 430 Pages
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DESCRIPTION
This groundbreaking book introduces the application of statistical methodologies to e-Commerce data
With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.
This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact,