Question

What are the strategies used by the publishers and printers in ancient times

Answer 1

Printers and publishers developed new strategies to sell their product .
In the 1920's in England , popular works were
sold in cheap series ,called the Shilling Series.
With the onset of the Great Depression in the 1930's , publishers feared a decline in book purchases . To sustain buying , they brought out cheap paperback editions.

Answer 2

Explanation:

• Johannes Gutenberg is usually cited as the inventor of the printing press. Indeed, the German goldsmith's 15th-century contribution to the technology was revolutionary — enabling the mass production of books and the rapid dissemination of knowledge throughout Europe.