Question

what are the strengths and weakness of the campbell soup company's marketing information system?​

Answer 1

Explanation:

Step-by-step explanation:

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Answer 2

Explanation:

A strength they had was to transform the traditional marketingresearch. They began to looks at customer’semotions associatedwith Campbell’s soup. They alsolooked into how much the labelaffected the shopperstime spent looking and shopping for their cansof soup. Since making the changes the sales were up 2%. Notreallysure what a weakness would be.Weaknesses of the Campbell Soup Company’s marketing informationsystem are difficult to assess based on the information provided.However, in this case there is no information provided about internaldatabase systems or any marketing intelligence system based onpublicly available data. Strengths of the Campbell Soup Company’smarketing information system are that there is a strong point andbasis for a strong system. Campbell’s soup labels all look alike, and the consumers cannottellthe difference.