What are the strengths of India in the field of yoga and ayurveda?
Answers
Answer :An international report on Ayurveda trends conducted by Market Research Future (MRFR) this year predicts that the global Ayurveda market is poised to increase by 2023. The over 3,000-year-old Indian Ayurveda system offers a unique approach to healthcare through collaboration of body, mind and spirit.
The main driver for this growth, says the report, is an “increasing reliance on organic and herbal treatment procedures with the belief of having no or less side effects.” Ayurveda practitioners use natural herbs for preparation of concoctions that possess healing properties. Increased research in the field of Ayurveda, along with collaboration with technologically advanced techniques, are some of the other factors that are fueling the growth of the global Ayurveda market.
The report divides the global Ayurveda market into four major regions: North America, Asia Pacific, Europe and the Middle East, and Africa. The Asia Pacific region commands the lion’s share in the global Ayurveda market, led by India. “The rich tradition of herbal medicines and large-scale export of Ayurveda drugs from India to various regions in the world are majorly aiding the growth of the Ayurveda market in this region. The increasing trend of organic treatments and a reduction in preference for synthetic drugs are propelling the expansion of the Ayurveda market in the North America region,” says the report released earlier this year. Growing demand for natural therapies that might not cause certain side effects on the body is fueling the growth of the Ayurveda market in the Europe region. The Ayurveda market in the Middle East and Africa region is flourishing owing to the availability of herbal medicines that provide cost advantages over synthetic drugs.