Question

what are the techniques of environmental scanning ...
dont write short answer.....write according to (10marks)​
....
.I will mark brainlist......and follow

Answer 1

Answer:

Start scanning the relevant areas, using environmental scanning techniques like SWOT analysis, PESTLE analysis, interviews, surveys, focus groups, market research etc. Weed out the unnecessary information and organize the relevant findings.External agencies-Customers, market intermediaries, suppliers, retailers etc. Spying and surveillance- through ex-employees of competitors, industrial espionage, planting a mole in rival company.

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